عنوان مقاله [English]
Industrial tourism, whose development requires adequate knowledge and knowledge of the issues and factors affecting economic and social and cultural development in each region. . Accordingly, in this research, we try to explore the strengths, weaknesses, opportunities and threats of tourism in this city considering the potential capabilities of Yasuj city in the field of tourism, using the swot model. The more strategic strategies we provide. This research is based on a questionnaire-based library and survey method. The results of the analysis show that in spite of the extensive potential of Yasuj city in the field of tourism, lack of tourism infrastructure, low quality of transportation system and lack of suitable accommodation facilities, the most important obstacles on the development of Yasuj tourism, on the other hand, The presence of natural attractions in the city, the general tendency of the people of this city to develop tourism and the presence of religious attractions, with a weight of 60, 33/27 and / 27, the most important strengths and favorable climate conditions, the position of the middle way and the adjacent to Fars, Isfahan, Khuzestan and Bushehr provinces, private sector participation in tourism-related plans and programs, respectively, with the rate Weight 56/48/30 / recognized as the most important tourism opportunities Yasouj. At the same time, the components of the Failure to provide licenses and facilities for the expansion and development of Yasouj services, equipment and facilities for tourism, the elimination of traditional and local culture, Increasing environmental problems due to tourism activities and the increasing attraction of tourists to nearby destinations such as Shiraz and Isfahan, due to the provision of facilities and better facilities for tourists as The most important threats to the tourism development were Yasuj.