1 کارشناسی ارشد جغرافیا و برنامه ریزی گردشگری دانشگاه آزاد نجف آباو
2 کارشناسی ارشد جغرافیا و برنامه ریزیشهری دانشگاه پیام نور تهران
3 کارشناسی ارشد جغرافیا و برنامه ریزی شهری، گروه جغرافیا، واحد نجف آباد دانشگاه آزاد اسلامی، نجف آباد، اصفهان
عنوان مقاله [English]
Today, tourism is the most dynamic economic activities of our time, in terms of mobility and employment creation and overall development in the world to show off's and creating strategic opportunity due to economic diversification of local communities, creating job opportunities around the world. The stability of population among communities and prevention of irregular migration, preserving natural resources and maintaining ecological balance cultural characteristics of cities. It may be said that one of the best ways to save cities from the social and economic problems, the development of urban tourism. The aim of this study was to evaluate the texture of urban tourism between the regions 14 of the model is SWOT-QSPM The study is cross-sectional questionnaire was used for data collection. The results of this study indicate that according to the internal and external factors of urban tourism, the mid-texture of Isfahan's 14th region is so (invasive) strategies that have the highest weight. These strategies are designed to maximize the internal strengths to maximize foreign opportunities. Therefore, Isfahan region 14 has the ability to develop urban tourism. Among the four major strategies of urban tourism development of the middle texture of Isfahan region 14, it is necessary to create conditions and adopt the principle positions for attraction of foreign capital, especially in order to boost and rehabilitate the works and buildings. Historical in the first place. Afterwards, the use of advertising on the level The widespread (second) ranking is located and the use of indigenous forces in the neighborhood is ranked third. And encouraging private sector investors to accompany the government in organizing the tourism industry in Isfahan is the last place.